Wednesday by Netflix
For the launch of the latest season of Wednesday, Netflix was looking for a custom event set that could translate the show’s dark and theatrical universe into a physical experience.
The brief was clear. Create a made-to-measure environment that feels unmistakably Wednesday. Eerie, sharp and precise, without unnecessary embellishment.
We developed a bespoke scenography built around contrast, texture and detail. From early concepts and renders to technical drawings and production planning, every element was designed with intention. Materials, finishes and proportions were carefully selected to support the atmosphere and keep the focus on the experience itself.
The full set was produced in close collaboration with ITS YES, where craftsmanship played a central role. Woodwork, paint finishes and detailing were executed to match the tone of the series with precision.
Installed in The Hague, the set became a focal point for the season launch. Fans and invited guests stepped into the world of Wednesday, experiencing the series beyond the screen through a physical brand activation.
