Eastpak Preview
Fifty years in and still Built to Resist.
Eastpak turned 50 in grit and glam. Together with JanSport, they unleashed the Fall 2026 collaboration collection in Antwerp. The result? A two-day industrial symphony: metallic, raw, and unapologetic. A product presentation collided with a golden anniversary celebration.
The event took shape through a rough-edged catwalk with 15 models and 9 immersive custom-made product zones, each a physical echo of the Fall collection’s spirit. From render to reality, we built set-ups for over 100 bags, backpacks, and suitcases to turn heads.
After the reveal came the reward: a dinner, awards, and a party worth remembering, birthday cake shaped like an Eastpak backpack included.
Here’s to building icons that define the years, not just survive them.
