Volvo EX60 Launch
On 4 February 2026, Volvo Car Belux unveiled the new Volvo EX60.
The event welcomed 750 invited guests from the dealer network, press and key stakeholders, marking a central moment within the broader EX60 launch campaign.
The concept, Freedom to move, through art, guided the entire experience. In collaboration with Viktor Verhelst, custom screen content was developed to visually translate the themes of movement, range and exploration. The artistic layer set the tone for the reveal moment, framing the car as both technological innovation and design statement.
The reveal itself placed the vehicle at the centre of the experience. Guests were invited to approach the car, explore its details up close and sit inside, turning the launch into a tactile moment rather than a distant presentation.
The culinary concept extended the narrative. Dishes were inspired by destinations reachable within the EX60’s driving range, subtly reinforcing the idea of freedom and possibility. As the evening progressed, the event transitioned into a celebration, closing with a DJ set by Volvo ambassador Average Rob.
The result was a launch that combined reveal, art and celebration into one cohesive moment.
