One Piece by Netflix
Netflix brought One Piece to Made in Asia Festival at Brussels Expo, one of Europe’s largest events dedicated to Asian pop culture. Over three days, between 60,000 and 75,000 fans passed through the festival halls.
The activation was designed to build anticipation for the second season of the series. Rather than simply promoting it, the goal was to immerse fans directly into the world of One Piece.
The stand was fully developed around the series’ aesthetic. Every material and visual choice aligned with the universe of the show. The visual anchor was a 6-metre-high 3D Luffy figure, his extended arm towering above the crowd and drawing visitors into the space.
Inside the stand, fans could collect a Luffy straw hat, print a personalised Wanted poster, receive a temporary tattoo and participate in contests for themed prizes, including LEGO sets inspired by the series.
We Make You Happy was responsible for the full design and production of the booth, as well as on-site staffing and management throughout the three-day event. The activation was developed in collaboration with mutant.agency as part of the broader campaign supporting the launch of Season 2.
A booth built for scale.
And built for fans.
