Samsung Restaurant
When the thinnest Samsung phone ever meets the sharpest creative minds, you get a restaurant takeover that cuts through the noise. For the product launch of the Samsung S25 Edge, we activated Brussels and Amsterdam with two tailored experiences. In Amsterdam, we reimagined Restaurant Europa into a full-sensory playground where tech, design, and gastronomy fused. From ultra-refined plating to minimalist decor, every detail mirrored the phone’s lightness, edge, and precision.
Brussels brought a different flavor. Together with our partner IT’S YES, we built a made-to-measure restaurant from scratch inside Fondation CAB, an art gallery turned immersive dining space for this special occasion. A render-to-reality heaven, with every element designed and produced in-house.
At both locations, guests were handed a Samsung S25 Edge upon arrival. The phone guided them through the experience as an integration of product into daily life. Think translating Korean menus via AI, suggesting wine pairings, and showcasing the power of Gemini in real time.
