Volvo ES90 Launch
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Client
Volvo Belux
Types
Corporate
Brand
Services
Graphic Design
Custom Design
Production
As a long-time partner of Volvo, we take pride in knowing what drives them. For the launch of the all-electric ES90, we translated the vehicle’s core concept and visual identity into a warm burgundy booth in line with the brief.
The soft, minimal set-up was built around the idea of the Art of Balance. In a world that pulls us in every direction, the ES90 offers a quiet space for calm and intention. And a smooth ride, of course.
The vehicle was first revealed on a large-scale balance at Volvo HQ. We echoed that idea in the booth on tour by integrating a sculptural scale into the table design. Just like Volvo’s vision, the set-up was elegant and beautiful in its simplicity.
