Mont Netflix
To launch the new season of Tour de France: Unchained, Netflix turned Belgium’s highest point into a once-in-a-lifetime cycling challenge. At Signal de Botrange, the 694-meter peak was raised by another seven meters, creating an even higher temporary summit: Mont Netflix.
Technical challenges like these keep us on our toes. We built a solid steel structure to support the pace and pressure of both pro and amateur cyclists. The campaign delivered the full Tour de France experience: painted cheers on the road, sponsor banners, and a real finish line. Afterwards, thousands of riders took on the climb through a Strava challenge, completing 14 kilometers and 358 vertical meters in pursuit of the ‘Mont Netflix Trophy’.
In collaboration with Joe Public and Springbok Agency
