Zalando Beauty
Zalando Beauty brings an empowering range of diverse and inclusive beauty and self-care products. At its core, it’s about empowerment through choice and connection — transforming beauty into a celebration of individuality. It's this European brand's way of creating an inspiring space where everyone finds products that reflect who they are or who they aspire to be.
For Zalando Beauty’s debut in Belgium, we teamed up with Oona and ARF&YES to deliver a product launch event at the Meatpack in Antwerp for PR and influencers. We designed and built a dedicated booth for the who’s who within media, press, and influencers to explore a range of products. Live product demos, skincare consultations, and tutorials were integrated into a modern setting with clean lines, bold colors, and an emphasis on inclusivity — all reflecting Zalando's identity. The designated booth went on to travel around Belgium, The Netherlands and Germany to boost engagement and activate the public.
