Mazda x Marie Wynants
For the launch of their CX-60 SUV, part of the campaigns “Crafted in Japan” by Mazda and “Curated By” by MMBSY, Mazda collaborated with renowned Belgian photographer Marie Wynants, celebrated for her emotive visual storytelling. Her six striking photographs of the CX-60 set the stage for an exclusive private dinner hosted for influencers and PR by Marie, complete with an art gallery ambiance.
Dutch-Indonesian chef Syrco Bakker, known for his refined, nature-inspired cuisine, added a culinary dimension that perfectly mirrored Mazda’s commitment to craftsmanship and innovation. We ensured the product launch was smooth and striking.
MMBSY amplified the buzz with smart social content, ambassador collaborations, and a consumer contest offering test drives with a twist. The impact? Over 1 million organic impressions and a silver BORA Award.
