H&M Studio Event
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Client
H&M
Types
Brand
Services
Concept Creation
Graphic Design
Production
Custom Design
H&M, the Swedish fashion powerhouse, continues to redefine the fashion and retail industry by making cutting-edge styles accessible. The brand creates their annual Studio Collections to showcase their most fashion-forward and directional offerings, representing H&M’s highest level of in-house design and quality.
For the launch event of their Studio Collection AW22, we molded its bold and vibrant energy from render to a fully immersive pop-up reality — designing every element from scratch. We brought in custom-designed carpets and matching pedestals to match the designer collection’s striking colors and patterns. We also linked the photo booth to the visuals of the collection, which presented a PR campaign-worthy setting for 50 influencers.
