Mazda Experience Days
The launch of a new car rarely happens in a single moment.
For the introduction of the All-New Mazda CX-6e, Mazda welcomed nearly 1,000 guests to Silo Brussels across four days of presentations, workshops, conversations and first encounters with the vehicle.
Each audience arrived with a different perspective. Dealers wanted to understand the car before introducing it to their customers. Journalists and influencers were looking for the story behind the vehicle. Fleet decision makers explored its business potential, while Mazda's own teams immersed themselves in every technical and practical detail.
Despite those different objectives, the experience revolved around a shared moment: discovering the CX-6e for the very first time.
To support the launch, we looked beyond automotive design and drew inspiration from Mazda's Japanese roots. Together with Brussels-based artist Davide Capasso, we introduced a visual layer throughout the event. His work appeared in workshops, floral details and a large-scale installation that anchored the space and gave the experience a distinctive identity.
WE MAKE YOU HAPPY was responsible for the full production of the event, from creative direction and scenography to guest experience and logistics.
A launch designed around a car.
An experience shaped around the people discovering it.
