Alpro WOC
Coffee is best experienced, not explained.
For one of Europe’s leading coffee exhibitions at Brussels Expo, Alpro Barista wanted to show how naturally plant-based drinks fit into a professional coffee setup.
We redesigned and produced the full booth, introducing a new architectural language with custom framing and perforated panels. The result gave Alpro Barista a fresh, recognizable presence on the exhibition floor.
Inside, visitors could get hands-on with the brand. Live workshops covered recipes and barista techniques, professional coffee machines demonstrated Alpro in automated setups, and the main bar served a wide range of specialty coffees.
The experience started before the booth did. At the exhibition entrance, an oversized Alpro coconut pack housed a 360° photo experience and put the brand on visitors’ radar from the moment they arrived.
From first look to final cup, every part of the setup gave people a way to see, taste or try Alpro Barista for themselves.
