Zalando Fashion Talks
When hundreds of fashion professionals gather to discuss the future of the industry, the most valuable conversations often happen between the talks.
At Fashion Talks, Zalando wanted to create a place where those moments could happen naturally. Not a traditional exhibition stand, but an environment that invited visitors to stay a little longer.
Located in the break area of the conference, the activation combined fashion displays, lounge spaces and an opportunity to discover Zalando's Fitting Room app. The design took cues from Zalando's visual identity while incorporating chrome accents and reflective materials that echoed broader trends within contemporary fashion and retail design.
The result was a branded space that felt integrated into the rhythm of the event. A place to browse, connect, recharge and continue the conversation.
WE MAKE YOU HAPPY was responsible for the design and styling of the activation, translating the Zalando brand into a physical experience within one of Belgium's leading fashion conferences.
In collaboration with Oona/BAAS.
