Meta x Ray Ban
Us By Night is a three-night celebration of design, creativity, and culture. With over 70 artists across three stages delivering inspiring talks and a sensory-packed night market, the festival thrives at the intersection of art and innovation.
Among the brand activations, we created the Ray-Ban x Meta booth, a standout experience blending timeless style with cutting-edge technology. Guests tried on glasses equipped with built-in cameras, capturing their unique perspective of Us By Night. These live moments of the product activation fed directly into a real-time stream, later featured in the event’s aftermovie.