Full moon by Swatch
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Client
Swatch
Types
Brand
Services
Concept Creation
Graphic Design
Custom Design
Production
Swatch, the Swiss timekeeping pioneer turned cultural icon, continues to engage younger generations with its unique blend of art and functionality. With the limited-edition “Mission to MoonShine Gold” watch, in collaboration with Omega, they doubled down on timeless precision and bold design.
For the product launch of this unique piece, Antwerp’s historic Handelsbeurs set the stage for an exclusive pop-up, perfectly aligned with the full moon. Visitors and influencers walked a black carpet into a celestial setting, complete with a custom-built moon as the centerpiece. True to its exclusivity, this timepiece was available only during the full moon — a moment as extraordinary as the watch itself.
