Panos Smos Remix
Panos, the go-to spot for quick and fresh-baked bites, launched the Smos Remix, reimagining their classic 't Smoske with fresh flavors. To amplify the buzz and bring the Smos Remix excitement directly to the people, we brought in Club Remix: a full-scale, 14-meter party bus. With DJ Michael Amani, selected influencers, and samplings on hand, we parked at hotspots such as Gent's VierNulVier, Antwerp’s Zuid, and Brussels’ city center. These are the cities’ walhalla for students, Panos’ target group for this product activation and the largest consumers group of their sandwiches.
With the bus decked out in vibrant on-brand design, the sound system in full swing, and people dancing with product samples of smoskes instead of shots, the Smos Remix came alive. It blended the spirit of a party with the everyday favorite, proving that all you need for a good time is a tasty sandwich and the right crowd.
