Us By Night 6
From 25 to 27 September 25, Us By Night took over Waagnatie for its sixth edition, bringing together an international creative community of 3,500 visitors per day.
Us By Night positions itself as a creative festival that celebrates inspiration, craft and exchange. For this edition, the concept revolved around Billboard City, a theme rooted in print culture and physical expression. The focus shifted away from digital surfaces towards tangible, large-scale visuals.
As production partner, WE MAKE YOU HAPPY was responsible for the full production from A to Z. Our role was to translate the creative vision into a spatial and technical reality that could support the intensity and scale of the event. LED screens from previous editions were replaced by seven-metre-high paste walls, forming a monumental canvas throughout the venue.
At the heart of the concept stood a collective collage. A large paste wall where visitors were invited to add their own posters during the festival, turning the space into a continuously evolving visual landscape shaped by the community itself.
The production was delivered in close collaboration with ITS YES, ensuring that the build, materials and logistics supported both the creative intent and the practical demands of a three-day event.
Photography by Linde Stevens
