Superette Okay
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Client
Okay
Types
Brand
Concept Creation
Custom Design
Graphic Design
Production
For Okay, we took the neighborhood Superette to festival sites across Belgium and turned it into a stage.
A fully branded container set the scene, topped with a vintage SUPERETTE OKAY lightbox and the festival line-up glowing on the side. Inside, mirrors, party lights and a black box transformed the supermarket into an intimate stage for close-up sets.
And when the crowd grew, so did the stage. We opened the shutter and extended the setup beyond the container, giving the party more room to move.
From Cactus Festival to Boomtown Ghent and beyond, Superette Okay put a familiar neighborhood brand somewhere you wouldn’t quite expect it.
Your local supermarket, just with a slightly louder soundtrack.
