Namaste by Rituals
Rituals transforms routines into meaningful moments, drawing on ancient traditions and modern science. For their premium skincare line, The Ritual of Namasté, we revived their philosophy through brand and product activations across Belgium and the Netherlands.
The Ritual of Namasté celebrates natural beauty with products that respect both skin and planet. Inspired by the Sanskrit word namasté, meaning “I bow to you” we created serene, mindful skincare booths that embodied the brand’s clean and conscious identity. Silk lavender flowers and metallic pink tones represented the key ingredients, while organic shapes, marble-look materials, and product-shaped seats echoed the product design. To complete the scene, the hosts were dressed in soft cream-coloured apparel.
The result? A slow and conscious booth experience in fast-paced places such as train stations and busy streets in Antwerp, Bruges, Brussels, Westfield, Eindhoven, and Utrecht.
