Giambattista Valli x H&M
H&M, the Swedish fashion powerhouse, continues to revolutionize style by making high-end fashion accessible to all. As part of their mission to democratize luxury, they regularly collaborate with renowned designers to create exclusive capsule collections. After having produced the product launch events for all of their capsule collections since 2015 — think Balmain, Kenzo, Erdem, and Moschino — they reached out to create a launch event for their H&M x Giambattista Valli designer collection.
For this 5th edition, we transformed the Art & History Museum in Brussels into a breathtaking stage reflecting the designer’s opulence. Inspired by Giambattista Valli’s flamboyant aesthetic, we brought the signature tulle look into the main deco. At the centre of the venue, a large dining table seated hundred press, pr and influencer guests for an intimate dinner, surrounded by jaw-dropping previews of the collection’s most striking full looks.
