Digital AmBEtion
Digital AmBEtion is Microsoft’s holistic multi-year investment plan to accelerate the digital transformation of Belgium’s public and private sectors — including the establishment of a brand-new data center region.
For the launch of Digital AmBEtion 2022, we took over Brussels Kart with partner ARF&YES, transforming it into a dynamic hub embodying a data network. Every guest during this client event became a node in the grid, connected by the speed of light. The event featured breakout sessions, Microsoft Talks, and keynotes from industry visionaries such as Daan Roosegaarde and Thierry Geerts. Renowned journalist Riadh Bahri wove it all together. From concept to custom light design, production, on-site coordination, and debrief, Digital AmBEtion wasn’t just an event — we produced a launchpad for their digital future.
